We like to think we move through reality, like passengers on a cosmic train ride, gazing out the window while the universe rolls by. But what if that’s backwards?
What if you’re not inside reality—what if reality is inside you?
Not metaphorically. Literally.
Your mind doesn’t just perceive the world. It assembles it. Shapes it. Filters it through memory, emotion, expectation, and some half-digested podcast you listened to two years ago.
In quantum theory, the observer changes the observed. In psychology, belief alters perception. And in branding? People don’t just see your message, they construct its meaning from their own reality.
So maybe the real power isn’t in what’s out there. It’s in the act of witnessing. Of choosing focus. Of giving attention like it’s the currency that shapes the cosmos, because maybe it is.
What if reality isn’t what happens to you?
What if it’s what happens because of you?
Now go stare into the void for a bit. Or click something. Whichever feels more meaningful.